As we predicted apple launched CarPlay, its integration between in car entertainment systems and the iPhone today at the Geneva International Motor Show. The integration was described as allowing an iPhone to take over the in-dash display of a car, providing Siri voice controlled access to aspects such as navigation, phone functions, messages, and music.

carplay

Once a Lightning-enabled iPhone is connected, CarPlay can be controlled on compatible cars through Siri voice control and the cars built in touchscreen with on-board iOS style buttons. From there, users are able to access various iOS apps such as Maps, Phone, Messages, Podcasts, and Music. Is was also noted that third party apps such as Beats Radio, iHeartRadio, Spotify, and Stitcher are also supported, with Apple promising compatibility with more apps soon.

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CarPlay is being launched with vehicles from Ferrari, Mercedes-Benz and Volvo, while other manufacturers such as BMW, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota will receive the update later.

CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car, iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.

This feature was originally named “iOS in the Car” when it was announced at last years Worldwide Developers Conference (WWDC) by Apple. CarPlay will be available as an update to iOS 7 and works with Lighting-enabled iPhones which means currently it is limited to the iPhone 5, iPhone 5s and iPhone 5c.