The co-Founders of Beats by Dre Dr. Dre and Jimmy Iovine are set to take up senior roles within apple after the companies £1.8 million ($3.2 million) acquisition last week.

The pair are set to take up part time / advisory style positions and are said to be commuting from the Los Angeles area where Beats is based to meetings at Apple’s headquarters in Cupertino and elsewhere as necessary.

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The role the two are going to actually play in influencing apples decisions is still unclear but it is thought that this may be either a move to entice younger generations or possible be a very clever decision with a view to securing deals with record labels.

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Apple is said to be re-designing iTunes in order to turn around the recent drop in music sales. The acquisition of the Beats Music streaming service along with a thriving hardware business and two experienced seasoned veterans of the music industry may help the company achieve this drastic revamp while introducing new ideas and hardware sales.