Posts tagged Google

Apple in talks with health tracker company Basis

basisBasis the company behind the “worlds most advanced health tracker” has put itself up for sale and is currently in talks with all the major technological companies about a takeover. The companies interested include Apple, Google, Samsung and Microsoft.

The company’s goals seem to be in line with the ethos of Apple and on their website they say

When creating Basis, we dedicated ourselves to making the design as advanced as the technology inside. We knew if it was too complicated, or not beautiful enough to wear—it’d be useless. We pushed the limits of technology, without pushing the limits of what’s useful.

While it is currently unknown how much interest apple has in this hardware and weather there is currently an internal iWatch project is still unknown however one thing is for sure, this would certainly speed up the development process.

the current list of features on the Basis watch includes the ability to monitor health-related metrics such such as heart rate, sleep activity, movement, perspiration levels, and skin temperature using a new optical sensor. This would be the perfect hardware to integrate with the recent rumors of a “Health book” style app which is said to be included with iOS 8.

Over the past few months, Apple has also hired a number of health experts in fields related to heart rate monitoring and fitness tracking. Two executives from pulse-oximetry company Masimo joined Apple, which includes its former Chief Medical Officer. Other health-related hires have also been from C8 MediSensors, a company that develops non-invasive blood monitoring sensors.

Overall details on the whole iWatch project are scarce as there has been no official announcement on the topic, and this latest rumor doesn’t even have a ballpark figure for the takeover however we do have a quote from a reliable source saying that the bid would be “sub hundred million” wether this is actually the case with all the recent competition it yet to be seen.

The price we’ve heard for any possible activity is “sub-hundred million” which could mean a small return for investors like Norwest Venture Partners, Mayfield Fund and Intel Capital, who have poured over $30 million into the company.

It is still unknown when the latest iPhone will be released however it is most likely to be this Summer / Autumn along with a new version of IOS and if all goes to plan, a revolutionary iWatch.

Facebook to buy WhatsApp for £9.5 Billion?

whatsappIt has been announced today that Facebook is in talks with the highly popular instant messaging app called WhatsApp. The price is currently set at a cool £9.5 billion however this does include some shares and employee stock payouts, which will essentially mean that the apps developer Jan Koum will be joining the Facebook board of directors.

The service is said to currently have in the region of 400+ Million active users and rumors where surfacing in the past months about WhatsApp possibly becoming subscription based. Google has also showed their interest in the platform for around £600 million, however this was dismissed by both companies.

WhatsApp is still one of the most popular messaging apps available on the app store and it is cross platform meaning it is available on both iOS, Android and Blackberry’s. This gives the app the distinct advantage of being more popular than apple’s iMessage, due to this cross platform compatibility.

The current talks are for WhatsApp to continue as it is at the moment and it will not be integrated or merged with the facebook platform however if this remains the case in the coming months is yet to be seen.

Mark Zuckerberg (the founder of Facebook) said

WhatsApp will complement our existing chat and messaging services to provide new tools for our community. Facebook Messenger is widely used for chatting with your Facebook friends, and WhatsApp for communicating with all of your contacts and small groups of people. Since WhatsApp and Messenger serve such different and important uses, we will continue investing in both and making them each great products for everyone.

WhatsApp is currently the 35th most popular app on the App store, facebook has also been quoted as saying WhatsApps messaging volume is approaching that of an entire telecom provider for SMS, at roughly 7 trillion messages a year.

This is the latest in a line of moves by Facebook to purchase lucrative social media companies as in April 2012 Facebook purchased the extremely popular photographic sharing app Instagram for around £600 Million.

The app was previously available from the app store for £0.69 however it is currently available to download for free!

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